John Abraham flags off the Castrol Power1 Passion Hunt: The Hunt for India’s Most Passionate Biker
Speaking at the Press Conference to announce the event, A S Ramchander, Executive Director, Castrol India Limited, said, “Castrol has a long and distinguished association with bikes and bikers. Castrol has been locally and globally associated with all forms of motorsport including motorcycle racing, over the last 100 years. This year, which marks the 100th year of the Castrol brand in India, we decided to extend our interaction with all passionate bikers who in fact form the core of our motorcycle consumer base. Castrol Power1 Passion Hunt will give us an opportunity to further strengthen our relationship with our consumers and give them an opportunity to experience the passion of motorcycling and the performance of the Castrol brand”.
In addition to the on ground event, there will be an online component as well in the Castrol Power1 Passion Hunt. Bikers can log on to power1hunt.com and can create their own personal profiles as passionate bikers to showcase to the world. On this site, bikers can upload pictures, videos and stories pertaining to biking. Visitors to the site will be able to vote for the online ‘Castrol Power1’s Most Passionate Biker’ and this biker will also have an opportunity to participate in the All India Final competition.