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Castrol BikeZone zooms into New Delhi

Rahul Dravid inaugrating Delhi Bikezone
Release date: 27 September 2006
World Class Motorcycle servicing now available for motorcycle owners in Delhi
Castrol’s revolutionary new concept for motorcycle servicing - Castrol BikeZone – was launched in New Delhi & Faridabad today by Indian Cricket Captain and Castrol’s Brand Ambassador – Rahul Dravid.

The opening of four Castrol BikeZones across the city marks the beginning of a new and exciting phase in motorcycle servicing. Whilst inaugurating one of the outlets, Rahul Dravid said, “I have been associated with Castrol now for almost six years and have seen that they are always in the forefront of innovation and cutting-edge technology. I am sure that Castrol BikeZone will be yet another success story which will offer consumers the benefit of a world class service experience”.

According to AS Ramchander, Executive Director, Castrol India Limited, “Castrol BikeZone is a part of our vision of touching areas of bike care that go beyond lubricants. It is a unique concept in motorcycle servicing that will allow consumers to benefit from the highest standards of servicing. Castrol BikeZone is differentiated by the key benefits of transparency of service and personalized attention with the assurance of high quality technical service. Therefore, the customer will have “no surprises” at Castrol BikeZone. I am confident that we, along with our four business partners in New Delhi & Faridabad, will successfully bring alive the Castrol BikeZone promise to the city’s bikers”.
The four Castrol BikeZones that opened in New Delhi & Faridabad today are at Wazirpur, Mangolpuri, Rama Road & Bata Chowk.

Castrol BikeZone provides a transparent problem diagnosis of the bike’s problems with the customer fully involved in dialoguing with the mechanic in determining the jobs required to be carried out on the bike. The three-tiered service menu helps the customer choose the right kind of service for his bike. The pricing is clearly stated for each menu and the customer knows exactly what the cost of the service would be, so that he/she gets no shocks at the time of billing. The service is best in class, using the latest technology equipment and done by expert mechanics trained by Castrol.

The Castrol BikeZone concept was first launched in India in August 2004 and after a successful pilot test in Bangalore and Chennai, the concept is now being rolled out nationally. There are currently 35 Castrol BikeZones operational in seven cities - Bangalore, Chennai, Trichy, Mysore, Hyderabad, Pune and Delhi. By end 2006, it is expected that Castrol BikeZones will be operational in 15 cities nationally.

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Castrol BikeZone zooms into New Delhi
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