Castrol India launches Castrol EDGE

Release date: 12 January 2006

Castrol India launches Castrol EDGE, a new premium designer engine oil

Castrol EDGE drives Le Mans Aston Martin DB9 race team … Liquid Engineering at its best

Castrol India Limited today unveiled Castrol EDGE, a specially formulated, premium quality engine oil engineered to meet the toughest and most demanding performance standards. The announcement came on the opening day of the Auto Expo 2006 that kicked-off in New Delhi.

Elaborating on the launch of Castrol EDGE Mr. Sudhanshu Vats, Vice President Marketing, Castrol India Limited explained that “Typically, motorists who are extremely passionate about their vehicles and literally love their vehicles aren’t prepared to pour just any oil in it. Castrol EDGE has been specially formulated for drivers who just LOVE their machines and use only the very best for their precious vehicle. Castrol EDGE guarantees that the car's engine delivers everything it should, and a little bit more. Besides, manufacturers and drivers of some of the finest automobiles in the world-Jaguar, BMW, Audi and Rolls-Royce- are unanimous in their choice of preferred brand of oil– Castrol EDGE. Castrol EDGE is available in select cities across India and is available in two pack sizes. A five litre pack of Castrol EDGE retails at Rs. 2950/- while a 500 ml pack retails at Rs. 310/-”.

Explaining the unique features that give Castrol EDGE it’s special “edge”, Mr. Sudhanshu Vats explained that “The specially selected additives in Castrol EDGE minimizes the damaging effects of the engine environment, controlling sludge, neutralizing acid and fighting oxidation so that the engine components stay at their original design state for longer period of use . Besides protecting the engine against wear and being able to perform under extreme conditions, Castrol EDGE keeps the engine cleaner thanks to its unique mix of detergents and dispersants. Castrol EDGE contains synthetic base stocks that have been specially tailored to deliver fuel economy while protecting the engine and running it smoothly”.

Castrol EDGE 5W 40 has been specially formulated to perform and deliver seven critical beneficial features

Protection against wear
Long hardware and oil life
Ability to perform under extreme conditions
Engine cleanliness
Fuel economy
Protecting engine power and
Reduce thermal stress on the engine hardware

It is a fully synthetic oil which exceeds the requirements of API SL grade and is engineered to meet the toughest and most demanding performance standards.

Castrol EDGE – Product fact sheet

Protects against wear - Specially selected additives in Castrol EDGE manage the damaging effects of the engine environment, controlling dirt, neutralizing acid and fighting oxidation. This keeps the metal in your engine how it should be-solid and strong.
Long Lasting Oil - When Castrol EDGE is in your engine, the oil stays in prime condition – just the way it should be, for longer. This is how Castrol EDGE stretches to go the distance for your machine, prolonging engine life.
Performs under extreme conditions-Your car goes wherever you do, that's why it needs to withstand extreme weather conditions. In cold weather, EDGE helps your engine warm up and start easily. Under scorching conditions, it resists thinning, thus avoiding trouble from the engine. These translate in to better power and start-up protection.
It keeps your engine cleaner-Car engines that are clean inside last longer and run better. Catalysts and diesel exhaust filters also work better when they are clean. This is why Castrol EDGE’s unique mix of detergents and dispersants keeps engine parts cleaner and maintains your machine to its maximum.
Fuel Economy-When you choose superior oil, you will subsequently use less fuel. The Castrol EDGE range contains oils that have been specially designed to give fuel economy savings while protecting the engine and keeping it running efficiently
Protects your car's power-You run your engine hard and for that reason, Castrol EDGE has been designed to survive against the performance stresses you place on your car. It fights power-robbing oil deterioration, giving your engine that extra protection it needs when using full power.
Thermal control-Castrol EDGE oils run cooler. Castrol EDGE reduces stress on the engine and increases useful oil life, creating significantly less oxidation and deposits within the engine.