Castrol introduces “Liquid Engineering”
Castrol has been in the forefront of offering latest technology products and services responding to the evolving needs of automobile consumers.
The new positioning is backed by a new identity, which will make the Castrol brand more sharply recognizable to the consumer. The Castrol Roundel which is an integral part of the current logo will be a key element of the new identity which will be reflected on the pack range as well as all communication material.
The Liquid Engineering positioning has been brought alive with a slew of new product launches with upgraded technology formulations to offer ‘best in class’ products to its consumers.
The entire 4 stroke motorcycle range now incorporates the Trizone Technology, a pioneering global initiative already available to Indian consumers in Castrol Activ 4T and Castrol Power 1.
In the trucks and tractor segment where Castrol is already a clear leader, the entire range is being upgraded to incorporate the latest developments in engine and lubricant technology.