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John Abraham signs up as Brand Ambassador for Castrol

Release date: 14 October 2005
Castrol India Limited today announced the signing of John Abraham as its Brand ambassador. A bike enthusiast and a youth icon, John Abraham is a natural choice for Castrol lubricants, especially for its two wheeler range.
The announcement of the tie-up was made today at a Press Conference by A. S. Ramchander – Director – Automotive Business, Castrol India Limited. Announcing the tie-up, Mr. A.S. Ramchander said “Castrol is a Superbrand which has been in India for over 85 years. We have been trendsetters and innovators in the Indian lubricant industry, always putting customers at the heart of everything we do. The signing of John Abraham is in line with our philosophy of getting the right connect with our customers. John is a passionate biker and a hero amongst two wheeler enthusiasts who form a large part of our customer base”.
Commenting on his association with Castrol, Actor John Abraham said, “I am a die-hard bike enthusiast and like most others of my breed, I am a loyal Castrol consumer. So when Castrol approached me to be their Brand Ambassador, I was thrilled. Castrol is all about passion and winning performance – values which complement my personality perfectly. I am looking forward to this association and doing some exciting creative work for the Castrol Brand”.
Commenting on the tie-up as a fantastic initiative, Sudhanshu Vats, Vice President Marketing, Castrol India Limited, said, “India is the fastest growing motorcycle market in the world and Castrol India has a dominant market share position in the motorcycle lubricant market. John was a perfect choice as a Brand Ambassador - given his passion for motorcycles and the power and style that one associates with him. We have some innovative communication and marketing initiatives lined up which should generate a lot of interest and excitement amongst our consumers. John joins Castrol’s other superstar Brand ambassadors – Rahul Dravid and Adam Gilchrist”.

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John Abraham signs up as Brand Ambassador for Castrol
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