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Castrol and Escorts Limited in an exclusive tie-up

Release date: 26 June 2004
Escorts Limited, one of the largest manufacturers of tractors in India, have signed up with Castrol India Limited, the market leader in automotive lubricants, for exclusive supply of engine oils for service fill as well as after market sales.
As per the agreement, Castrol India Limited, have developed and launched a new diesel engine oil exclusively for use in Escorts tractors. The new product called Castrol Tractormax Power, provides superior performance in terms of lower maintenance, improved durability and fuel economy. Castrol Tractormax Power meets the SAE 15W/40 API CF4 performance standards.
Castrol Tractomax Power is the only engine oil to be recommended by Escorts for use in their tractors namely Farm Trac, Power Trac and Escort. It also carries an on-pack endorsement from Escorts. The product is available through the 2500 Escorts outlets including their franchise dealers, spare part distributors and authorized service centers.
Commenting on the tie-up, Mr. Rakesh Chopra- Business Head of Escorts Limited (AMG), “At Escorts, we makes a continuous effort to ensure that our customers are provided with the best products and services which in turn ensures superior performance delivery from the Escorts equipment. The launch of Castrol Tractomax Power is yet another milestone in this direction and a step towards better customer satisfaction.”
Speaking on the occasion of the product launch, Mr. Ravi Kirpalani, Vice President Sales, Castrol India Limited, said – “Escorts Limited and Castrol India have a long and fruitful relationship for over a decade. This is one more step towards strengthening our association and creating a partnership, which will benefit not just our two companies but also the Escorts customer as well. Castrol Tractormax Power has been designed to meet the specific requirements of Escorts tractors and will therefore deliver superior performance”.

Castrol Tractomax Power is available in 1 litre top up cans, 7 litre buckets and 50 litre packs.

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Escorts Limited and Castrol in exclusive tie-up
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