“Garage Rock” by Castrol Power1
Release date: 30 September 2003 “Garage Rock” by Castrol Power1- A hunt to discover India’s rock talent
Castrol Power 1, the international four stroke motorcycle engine oil has launched an annual All-India Rock competition called “Castrol Power 1 Garage Rock.” The objective is to revive rock in India by creating a national stage for professional and upcoming bands to display their talent and leave their mark on the Indian rock scene.
Region-wise competitions will be conducted in four cities Pune, Bangalore, Kolkata and Delhi where one band per zone makes it to the grand finale at Mumbai. An eminent panel of rock artists who have been instrumental in keeping rock culture alive in India and people from rock industry: Leslie Luis, Remo Fernandes, Gary Lawyer, Sanjay Maroo and Rajeeta Hemwani will judge the competition. The winner will be given an opportunity to cut an album with a leading music company plus cash prizes.
Castrol Power 1 is targeted niche at people who are very passionate and enthusiastic about their bikes. This target group tends to patronize the genre of rock music, which is another way of depicting power and energy.
“Castrol Power 1 Garage Rock gives us an opportunity to connect with our target group by speaking their language and using a platform which is relevant to them. Rock music is energizing, exciting and alive. It symbolizes attitude, energy & power, which our core target group easily identifies with”, said Mr Sumeet Wadhwa, Senior Brand Manager, Castrol India Limited. “Through Castrol Power 1 Garage Rock we are attempting to tap the right talent and provide them with a national platform. We wish all the participants the very best for this competition.” Participants can apply by filling in the form available on the net – www.power1garagerock.rsjonline.com,
|POWER 1 GARAGE ROCK competition details: -|
|October 4, 2003||Saturday||Pune|
|October 10, 2003||Friday||Bangalore|
|October 17, 2003||Friday||Kolkata|
|October 24, 2003||Friday||Delhi|
|November 1, 2003||Saturday||Mumbai – Finals|
Castrol Power 1 is an international brand that is endorsed by David Beckham. It contains a special lubricating system that ensures rapid oil flow through the engine resulting in reduced viscous drag between the moving parts. This increases engine power, reduces engine wear and increases engine protection. Castrol Power 1 gives a smooth ride, instant pick-up and faster acceleration resulting in a "great biking experience".